New and unique way to promote your Active Living Every Day program

MAY 2012 Active Living Partners HK Home Health Promotion Store Healthy Eating Store Contact Us In the Spotlight:   Promote Active Living Every Day with national observances Looking for new and unique ways to promote your Active Living Every Day programs? Connecting your program to a national health observance can help your organization capitalize on the awareness of the need for physical activity and provide a natural opportunity to showcase Active Living Every Day. Here are some ideas you can start with. Be creative and have fun with it! National Older Adults Month Arthritis Awareness Month Healthy Aging Month Physical Fitness and Health Month Bike Month For more details on these and other implementation ideas, click here. Women less likely to get recommended amounts of physical activity     Researchers at Oregon State University found that women may get just a little over half as much physical activity as men, putting them at higher risk of metabolic syndrome and other chronic conditions. The results also showed that men and women who are more active have fewer depressive symptoms. This is significant because depression is also a risk factor for metabolic syndrome. Over 1,000 men and women from across the United States participated in the study. Each wore an accelerometer to provide an objective measure of the amount of physical activity they accumulated throughout the day. They found that women averaged about 18 minutes per day of moderate- to vigorous-intensity physical activity; the men averaged 30 minutes per day at the same intensities. Read more.   Featured resource: Physical Activity and Health, Second Edition     The human body is designed for activity. For most of our history, physical activity was required for survival, but technological advances have eliminated much of the need for hard physical labor. As our activity levels have dropped, it has become clear that a physically inactive lifestyle can lead to a host of health problems. Physical Activity and Health, Second Edition, provides a comprehensive treatment of the research on the benefits of a physically active lifestyle in comparison with the harmful consequences of physical inactivity. Read more.   Tell us what you want to know!   Human Kinetics and Active Living Partners offer free webinars that are open to any of our customers and friends. We want to know what topics you would like to hear about. Do you want to know more about successes in implementing Active Living Every Day and Healthy Eating Every Day? Or how best to market your program? Maybe you want to know how other providers have partnered with other organizations in their community. Please tell us how we can best provide you with the information you want and need. Send us your ideas! You can contact us in any of these ways: Send an e-mail to MichelleM@hkusa.com. Call us at 800-747-4457 ext 2522. Tweet your idea to @HKHealthy. Join our ALP Facilitators group on LinkedIn, and post a comment to the group discussion. Post your idea to the ALP bulletin board. We look forward to hearing from you!   Be Active 2012     On October 31 – November 3, 2012, Sports Medicine Australia and the International Society for Physical Activity and Health will host the world’s paramount sports medicine, sports science, sports injury prevention and physical activity and public health conference event in Australia – The International Congress on Physical Activity and Public Health (ICPAPH 2012). For more information, visit www.BeActive2012.org.   Stay connected with HK Subscribe, unsubscribe, or customize your email preferences, here. Human Kinetics | 1607 N. Market St. | Champaign | IL | 61820