New release, webinar, and more from Human Kinetics

MAY 2012 Strength & Conditioning Store Rewards Program Newsletters Catalogs Coaching Education   In the Spotlight:     Make sense of the hydration hype with new release "Drink as much as you can, even before you feel thirsty." That's been the mantra to athletes and coaches for the past three decades, and bottled water and sports drinks have flourished into billion-dollar industries in the same short time. The problem is that an overhydrated athlete is at a performance disadvantage and at risk of exercise-associated hyponatremia (EAH)--a potentially fatal condition. Dr. Tim Noakes takes you inside the science of athlete hydration for a fascinating look at the human body’s need for water and how it uses the liquids it ingests. He sets the record straight, exposing the myths surrounding dehydration and presents up-to-date hydration guidelines for endurance sport and prolonged training activities. Read more.   Recent Strength and Conditioning Titles         Register for upcoming free webinar     Human Kinetics author Irene Lewis-McCormick (A Woman's Guide to Muscle and Strength) will present “The Female Athlete Triad” on Thursday, May 17th at 12:00 p.m. EDT. Most women have concerns about the size and shape of their bodies, but those fitness enthusiasts or competitive athletes who rely on aesthetics as well as individual performance in determining athletic success may be at greater risk for a condition known as the Female Athlete Triad. Originally identified in 1992, ACSM created a position stand, and again updated it in 2007. This position statement focuses on the identification, treatment, education and support for women at increased risk for this condition. Lack of adequate energy intake, disruption in normal hormonal release, and ultimately, potential disruptions in the bone formation are characteristics of the TRIAD. This free webinar examines these health concerns and the potential impact these imbalances create for many females. Register Now!     The Five Factors that Stimulate Muscle Growth     Expert advice from The Strength Training Anatomy Workout II To be successful in building muscle, people taking part in strength training activities need to keep their focus on the elements that directly stimulate muscle growth. This may sound like common sense, but according to powerlifting champion Frédéric Delavier, many of the things people think of as important regarding strength training—such as lifting heavier weights, doing additional repetitions, and completing more sets—are actually no more than the means to an end. Read more.     Stay connected with HK Subscribe, unsubscribe, or customize your email preferences, here. Human Kinetics | 1607 N. Market St. | Champaign | IL | 61820