| | | In the Spotlight: | | |  | 
| | Strategies give players a competitive edge
Read an excerpt from the recently released book Tennis Skills & Drills Strategies Strategies are plans that give a player a sense of purpose when on the tennis court and that build on the common patterns of play. Simply put, the player executes shots in combinations that the player feels confident with and that help the player dictate play and win points. The player’s level of skill and specific shots (weapons) determine which of the following strategies to focus on and tailor to the player’s individual style. For example, players who want to employ the strategy of pulling an opponent off the court should have a good inside-out forehand, have wide serves, and be able to use angles. Players can always add shots to enhance their game and add variety, but the strategy they should use most is the one that matches the shots they can hit consistently and with confidence. Continue excerpt. |  | | Introducing HK Rewards
 | | | |  | If you’re not part of HK Rewards, you’re missing a chance at special discounts and unique offers. Sign up today to immediately enjoy the benefits. To join simply subscribe to any e-newsletter from Human Kinetics so you can remain up to date on the latest news from the information leader in physical activity and health! You can also “Like” our Facebook page or follow us on Twitter to get up-to-the-minute information about special offers for HK Rewards members as well as book excerpts, product announcements, and more. Sign up now! | | | | | | 2012 Australian Open Recap
| | | | Read a recap by Nick Bollettieri, the most well-known and successful tennis coach in the world Tennis is in a really good place right now. The game is played by some of the top athletes in the world and there are a couple of traits that the best on both sides all possess: size, strength, speed, power and a unbelievable will to win. It makes no difference how you go through the draw, because you are eventually going to have to face the top guys including Djokovic, Nadal, Murray, Federer, Del Potro, Ferrer and even some of the best young ones like Tomic, Raonic, Nishikori, and Harrison. They are all very difficult out’s. Continue excerpt. | | |  | |  | |  | | | | Win the match using your core style
| | | |  | Read an excerpt from World-Class Tennis Technique As a player you should focus on how you win now. Players lose sight of this all the time. Coaches on the professional tour constantly remind players of their identities and how they win. How players win and lose now is fundamentally how they will continue to win and lose points, games, sets, and matches throughout their tennis careers. What we are referring to here is a player’s core style. His tennis game will continue to improve, develop, and perhaps gain dimension, but that core identity of who he is in terms of winning and losing has been confidently established as a personal definition of competition. Continue excerpt. | | | | | Hit an effective smash
| | | |  | Read an excerpt from Women's Tennis Tactics Smash The smash is played against a ball that travels over and above the head of the net player. It is hit using serve technique and therefore requires precise positioning underneath the ball. This is because the required swing is longer and requires more coordination than the swing needed for a volley (the same reason that a server must toss the ball accurately). This longer swing allows the player to impart more power and spin on the ball. Continue excerpt. | | | | | The 2012 Power 100
| | | |  | The 2012 Power 100 ranking of the most powerful athletes in sports (created by Bloomberg Businessweek and Horrow Sports Ventures) was just released. What's interesting is that athletes used to be measured more by their performance on the field than in business. Today, that is no longer the case. In order to be deemed successful, athletes not only have to perform well, they also must have a certain rapport with the public. This Power list looks at athlete's performance both on-and off-the field. For an inside look at the multibillion-dollar world of professional sport, pick up a copy of Beyond the Scoreboard by Rick Horrow, America’s leading expert in sport business, and coauthor Karla Swatek and check out the Inside Sports Business web site and app! | | | | Subscribe, unsubscribe, or customize your email preferences, here.
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