Kamis, 05 April 2012

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Inside Sports Business is a sport management community from Human Kinetics designed to keep you on top of what’s happening in the world of sports business. The website showcases news analysis from "The Sports Professor," Rick Horrow, along with the latest sport management content from Human Kinetics. Viewers gain access to stories, videos, leader profiles, and a weekly rundown covering events unfolding in sports business. Read more >

You can also access this exciting content on the go with the Inside Sports App for your iPhone, iPod Touch, or iPad. Available for free from the Apple App Store.

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Sports Business Weekly / Horrow’s Corner / Leader Profiles

Peyton Manning's Marketability
By Rick Horrow and Karla Swatek

Though he wasn’t on the football field last season, Peyton Manning saw plenty of action on TV. The most marketable NFL player according to Nielsen’s N-score, Manning makes nearly $15 million a year pitching products for MasterCard, Papa John’s, DirecTV, Kraft’s Oreo cookies, and Pepsi’s Gatorade brand.

Regardless of whether he returns to his football MVP form after recovering from neck surgery, Manning will remain an endorsement MVP for the companies he works with. Read more >

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